Higher Ed Microfundraising Blueprint: The Top 5 Mistakes Universities Make with Small Donor Fundraising Campaigns
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Who am I?
I am a Chicago-based, Michigan-raised freelance copywriter specializing in higher ed alumni relations and development campaigns. Through my campaigns with Northeastern University and the University of Chicago, I've started to establish myself as a young alumni whisperer.
What will you learn?
- The importance of appealing to small donors.
- How to differentiate your messaging across platforms.
- How to appeal to millennial and gen Z alumni.
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